VISA - STREET ART PARIS 2024

The agency supported VISA's teams in launching their new campaign. The campaign unfolded in two key phases.

At Fluctuart, a leading Street Art venue on the banks of the Seine, the agency created a showcase for the six street artists who reinterpreted the codes of Visa's new app: John Andrew Perello, Olivia De Bona, Alex Senna, Swoon, Vesta and Marko93.

The evening not only celebrated the artists and local businesses, but also demonstrated Visa's commitment to supporting innovation and urban creativity.

During the campaign's second key event, Marko93 and Olivia de Bona created live murals on the forecourt of the Hôtel de Ville and at Parc de Choisy.