project name
DYSON - BEAUTY ACADEMY
date
2023
client
Grand Marnier
We created the "Dyson Beauty Academy", Dyson's first pop-up dedicated to hair care.
The campaign focused on the magic of the Dyson Airwrap, with a public event activation running for over 10 days.
On the ground floor, visitors could discover Dyson products and enjoy a floral photocall in the brand's colours.
On the first floor, guests were welcomed by a Dyson expert to explore their hair type in a "Hair Science" area, followed by a demonstration of the Dyson Airwrap by an expert stylist.
They then tried the device during a 40-minute hairstyling session, before joining a DIY workshop to create hair accessories such as headbands, clips and scrunchies.
Key figures
1,3M
de reach social
60
articles rédigés
180
invités