INSTAGRAM - POP-UP

The aim was to promote Instagram's "Shopping" feature: a new storefront that lets brands tag their products, providing direct access to the e-shop and simplifying the purchasing process

We supported the social media star with her first "In Real Life" pop-up store in France, in the heart of the Marais. The shop featured ten French brands, including Make My Lemonade, Meuf Paris, and Jimmy Fairly.

The aim was to create more "Instagrammable" moments while showcasing the creators. The entrance featured a floral arch in Instagram's colours, while the exterior windows, covered in dichroic film, played with the light. Inside, bespoke furniture showcased the products, and a photo wall with two 3D mannequins created an interactive, photogenic experience.