HONOR - A MATTER OF PERSPECTIVE

The launch of the latest model, the H50, and the entire Honor range clearly marks a new era for the brand, with a firmly established position in the premium, high-tech sector.

Following its separation from Huawei, Honor reinvented itself and redefined its ambitions, marking its first public statement with this event.

For this launch in the French market, we chose the Eiffel Tower as the setting, providing an exceptional backdrop for an event matching the brand's ambitions.

The "A Story of Angles" concept showcased the phone's different lenses. Two presentation sessions were held, alongside bespoke experiences playing with perspectives and angles. The set design featured a kaleidoscope display for viewing the smartphone from every angle, and an immersive XXL cube with mirrored inner surfaces and LED-lined edges, creating a striking infinite effect designed for Instagram.