DYSON - HOME SCIENCES

As the festive season approached, Dyson France and L'Alternative launched a unique immersive experience based on the "Healthy Home" concept, raising awareness of the importance of maintaining a healthy environment with Dyson technologies.

In mid-November, in Paris's Marais district, the "Dyson Home Science" event offered an immersive experience designed by the agency.

Blending the conventions of an interactive museum and an escape room, this installation revealed how Dyson technologies can improve our daily lives.

The experience explored topics such as dust management, air quality and household pollutants.

Attractions include an experiential journey, an interactive area for identifying pollutants, a Christmas escape game, and a VR space dedicated to beauty.

The event targeted the press, influencers, distributors and the general public, particularly fans of the brand.