DIPLOMATICO - DISCO AREPAS

Highlighting Diplomático rum's new environmental commitments is key to showcasing the group's efforts to reduce its environmental footprint and energy consumption. By sharing these initiatives, the brand aims to raise awareness and engage a broad audience on sustainability issues.

The aim is to strengthen Diplomático's reputation as both a responsible and innovative brand, while building a deeper connection with environmentally conscious consumers.

To share these commitments with a wider audience, we created a hybrid concept combining digital and live experiences, reinventing "Disco Soupes" as "Disco Arepas", collaborative anti-waste workshops.

On 16 October 2021, for World Food Waste Day, we collected unsold produce from Marché des Enfants Rouges. Working with chef Chloé Charles, the Diplomático brand ambassador and a group of volunteers, we created two arepa recipes, each paired with a cocktail. That evening, guests enjoyed these creations alongside two signature cocktails, discovering Diplomático rums in a neo-Venezuelan musical atmosphere.