project name
DYSON - ACCOR ARENA
location
Paris
client
Dyson
To showcase Dyson Beauty products during a series of concerts featuring major American stars, the agency launched a partnership with the Accor Arena brand.
The brand's campaigns ran across all visibility media throughout the concert venue.
Experiential stands were set up in the public and VIP areas to showcase the effectiveness of Dyson's beauty range.
Key figures
5
jours d'activation
102k
personnes touchées
10,5K
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