project name
SHISEIDO - TOGETHER WE ROCK !
location
Cannes
client
Shiseido
For the 70th edition of Tax Free, and to unite B2B partners and internal teams around the revival of travel retail, the agency created an exceptional rock 'n' roll and glamorous evening, spotlighting the world of NARS Cosmetics.
For this event, an exceptional villa with breathtaking views over Cannes Bay was transformed, with all furniture replaced, a gleaming Ford Mustang and a temporary tattoo studio. All set to a live performance by Juniore.
Over the course of one evening, around 120 guests had the chance to step into the shoes of true rock stars and immerse themselves in the world of Shiseido.
LET’S ROCK BABY !
Key figures
10
jours pour concevoir et produire
120
invités
102
décibel lors du concert de Juniore