SANOFI - INITIV

To showcase its new Initiv range (drug-free patches that relieve pain in record time), Sanofi entrusted L’ALTERNATIVE PARIS with its activations at Club France during the Paris 2025 Olympic and Paralympic Games.

To showcase this innovation and offer distinctive activities among the many stands, we designed an engaging, interactive stand featuring two bespoke games.
A dynamic, immersive race developed specifically for the event, and an interactive game devised by the agency, inviting participants to mimic athletes' movements and get active.