project name

CAISSE EPARGNE HAUTS DE FRANCE - PARIS 2024 OLYMPIC GAMES

date

2024

location

LILLE, France

client

Caisse Epargne Hauts de France pour Eventeam

BPCE - JEUX OLYMPIQUES PARIS 2024

To celebrate the Paris 2024 Olympic and Paralympic Games, at EVENTEAM's initiative, the agency transformed the Caisse d'Épargne des Hauts-de-France headquarters by creating two distinct spaces. "La Place des Jeux" featured large screens for watching live sporting events, relaxation areas offering a welcoming atmosphere, and fun activities including Kinomap, Virtysens and table football tournaments. An ideal space for employees, visitors and sports fans.

In addition, "Shake 24 Le Club" is a VIP hospitality space for Caisse d'Épargne des Hauts-de-France members and partners. The venue will notably screen handball and basketball matches broadcast from stade Pierre Mauroy.

In addition, the Fédération Française de Handball (FFHB) will take over Shake 24 during the final stages of the handball events from 6 to 11 August 2024, hoping to win gold.

These initiatives aim to create a festive, engaging atmosphere while strengthening relationships with Caisse d'Épargne's various stakeholders.


salle de jeux
salle de jeux autre point de vue

Key figures

2

semaines d’activation

2

espaces distincts