project name
CAISSE EPARGNE HAUTS DE FRANCE - PARIS 2024 OLYMPIC GAMES
date
2024
location
LILLE, France
client
Caisse Epargne Hauts de France pour Eventeam
To celebrate the Paris 2024 Olympic and Paralympic Games, at EVENTEAM's initiative, the agency transformed the Caisse d'Épargne des Hauts-de-France headquarters by creating two distinct spaces. "La Place des Jeux" featured large screens for watching live sporting events, relaxation areas offering a welcoming atmosphere, and fun activities including Kinomap, Virtysens and table football tournaments. An ideal space for employees, visitors and sports fans.
In addition, "Shake 24 Le Club" is a VIP hospitality space for Caisse d'Épargne des Hauts-de-France members and partners. The venue will notably screen handball and basketball matches broadcast from stade Pierre Mauroy.
In addition, the Fédération Française de Handball (FFHB) will take over Shake 24 during the final stages of the handball events from 6 to 11 August 2024, hoping to win gold.
These initiatives aim to create a festive, engaging atmosphere while strengthening relationships with Caisse d'Épargne's various stakeholders.
Key figures
2
semaines d’activation
2
espaces distincts