project name
GRAND MARNIER - LE GRAND SOIR
date
2023
client
GRAND MARNIER
To bring the new campaign to life and reignite desire, we broke with convention by transforming a disused former bank on the Grands Boulevards into a Speakeasy Club.
A landmark evening and a major success, featuring a highly ambitious, original and disruptive immersive experience that broke with the brand's conventions.
Activities centred on unexpected encounters (a nod to GM's orange and Cognac), an immersive brand wall, two bars for each signature cocktail, various artistic performances linked to the campaign and, of course, an impressive set design by Marc Pottier, the agency's Creative Director.
In total, over 500 guests, journalists, influencers and members of the public (via an online ticketing platform) celebrated the start of a new chapter for Grand Marnier.