CAMPARI - THE RED ICON

On 30 November, Campari France unveiled a new side to its passion for cinema, aiming to strengthen the brand's image and profile.

Named "The Red Icon", the event took place in a 300 m² Parisian apartment in the heart of the Golden Triangle. Repainted entirely in red and designed to reflect the worlds of cinema and the brand, each space offered a unique experience. Guests explored themed rooms including the red carpet, director's office, grand lounge with its XXL Spritz bar, neon corridor, dressing rooms, screening room and secret Negroni bar.

This immersive setting, combined with carefully crafted staging, drew guests into a cinematic plot, making them the protagonists of a memorable evening celebrating the Campari spirit.