project name

CONVERSE - READY FOR MORE?

location

Paris

client

CONVERSE

Mixologie moléculaire

An eventful evening inviting participants to push themselves, go further and explore their limits. On arrival at the Converse showroom, Instagram influencers were invited to try on the new Chuck II and use a special "II" smartphone filter, designed to maximise the reach of their photos. After a lively introduction to molecular mixology, it was time to leave.

Outside, more than fifty motorbikes were waiting to take them in convoy to Palais de Tokyo for a private tour of the secret exhibition "The Lasco Project". The visit provided plenty of inspiration before the evening's third act. On the quayside, six RIBs with flashing lights were waiting to take the influencers to a disused warehouse. There, their creativity was put to the test late into the night...

Key figures

50

influenceurs

6

activités originales

1

filtre smartphone dédié