MARTINI BIANCO SPRITZ

Martini takes centre stage on summer terraces

To relaunch the Martini Bianco Spritz, Bacardi Martini France entrusted L’Alternative Paris with creating an activation to bring colour back to summer aperitifs.
Our response: a travelling roadshow inspired by the Dolce Vita, stopping at the most sought-after terraces across Southern and Western France.

On the programme: tastings, exclusive activations and postcards to send "from Italy", for a sun-filled sensory experience.
At the heart of the activation, a red and white mobile bar, custom-designed to combine elegance and visibility.

A concept sleek, mobile and desirable, which achieved a record "Liquid to Lips" rate, cementing Martini as the definitive icon of the Italian aperitivo.