project name
Garnier C+: Influencer trip
date
2025
location
Marseille
client
L'Oréal France - Garnier
A sun-kissed weekend in Marseille!
To celebrate the Garnier Vitamin C range, L'Alternative created a radiant weekend with the brand's top influencers, in the heart of Marseille.
Two days filled with energy, colour and shared moments, from calanques and rooftops to the Mediterranean:
Classic games reimagined for travel, with personalised summer goodies (bucket hat, beach towel)
An exclusive cruise on Saturday through the Calanques offered guests a vibrant escape in orange and green, echoing the range's freshness.
An intimate rooftop dinner with panoramic city views
A vibrant brunch on Sundays, at the bunker des calanques, in a yellow and green setting designed as an ode to light and vitality.
A sun-inspired setting to strengthen the message: revealing natural radiance and positivity, according to Garnier.
An influencer weekend hailed by attending creators as one of the year's best, combining authenticity, enjoyment and radiance, just like the Garnier Vitamin C range.