project name
LOEWE - HOWL'S MOVING CASTLE
location
Parvis du Trocadéro
client
Loewe pour Publicis Luxe
To announce its third collaboration with Studio Ghibli and the acclaimed animated film "Howl's Moving Castle", the LVMH brand, working with Publicis Luxe, asked us to tease the launch of its new collection.
We recreated the moving castle at full scale, making it appear to fly over Paris on the eve of Paris Fashion Week SS 2023.
Key figures
1st
best launch ever for Loewe