LA SAMARITAINE - PARIS-LES-FLOTS

We transformed the sumptuous "L'Acajou" barge into a space inspired by La Samaritaine's colours, then hosted an in-store activation to introduce fashion influencers to the "Paris-les-Flots" theme.

The cruise was meticulously planned, with decor inspired by Deauville's boardwalk: sun loungers, deckchairs, parasols, cocktails and catering, all bespoke to offer guests an immersive and unexpected experience, recreating a summer atmosphere in the heart of Paris.