LA POSTE - PARIS 2024 OLYMPIC GAMES

The agency designed and delivered brand experience activations at the La Poste branch in the Village des Athlètes.

Through a connected bike open to all and an immersive game developed entirely by the agency, participants could step into a postie's shoes.
The aim was to clock up metres and collect bonus coins, converted into donations for La Croix-Rouge and Les Premiers De Cordée.

The agency created the first system allowing visitors to take a photo and use a bespoke kiosk to print a sheet of four stamps featuring their own image! They could also choose to have their sheets postmarked, turning them into collectors' stamps!

This experience was voted the Village's best activation by the Paris 2024 teams.