KRYS - WE LOVE SUNGLASSES

The aim was to boost the brand's visibility and profile at Solidays, which it partnered with, while showcasing the "We Love Sunglasses" collection.

To achieve this, we created an experiential space in a shipping container, designed to welcome festivalgoers and showcase the collection through fun, shareable activities.

We created a 35 m² container with a nightclub atmosphere and vibrant colours, reflecting the visual codes of the "We Love Sunglasses" campaign.

Festival-goers could create a music video wearing sunglasses, which was then shown at the stand and shared on their social media for a chance to win a pair. They could also buy a pair for just 19 euros, with all proceeds from the stand donated to Solidarité Sida. This activation targeted festival-goers.