project name
GARNIER - ULTRA DOUX
location
Le Comptoir Général 75010 Paris
client
Garnier pour Publicis
To bring the partnership between Ultra Doux and Koh-Lanta to life, the agency organised a day of challenges featuring former contestants from the show and participants recruited through social media.
In a unique venue in the heart of Paris, completely redesigned for the event, the 30 participants competed in four custom-built challenges.
Key figures
4
défis redoutables
4
anciens candidats
30
personnes tirées au sort sur les réseaux sociaux