project name
FANTA - DARK CHALLENGE
location
La Gaîté Lyrique 75003
client
Fanta
To mark the launch of its new "Dark Fanta" fragrance, the brand had to host the darkest Halloween ever.
An evening at the Gaîté Lyrique for young people aged 18 to 25, featuring an artistic programme and surprises.
All participants received a costume or accessories to immerse themselves in a setting worthy of a haunted manor.
Key figures
7
artistes
700
participants et invités
1
show de 2h