TOTAL ENERGIES FAN ZONES

2 interactive activities for Rugby Fan Zones

At L'Alternative, we love creating unforgettable experiences. With Total Énergies, we set out to give fan zones a real boost.

For the Coupe du Monde de Rugby, and since then for all Total Énergies activations across its TOP 14 and Pro D2 partnerships, we created from scratch a unique concept to measure fan engagement: the Fanomètre. It captures fans' vocal energy and turns decibels into fan power: every shout, every cheer propels the chosen team to the top of the most passionate fans' podium.

At the same time, the agency took on the good old "Joug" scrum training machine, turning it into a fun, educational experience. Participants could compare their power with that of the pros, while converting it into everyday energy. In short, you could see whether your effort could charge your smartphone or even light an office.

With Total Énergies, we proved that a passion for rugby and fun fan innovations can go hand in hand. Because every watt of energy counts, especially when it comes from the hearts of supporters.