ENGIE - THE RACE TO SAVE ENERGY

The aim was to highlight the brand’s environmental commitments to energy efficiency and raise public awareness of the issue.

At Gare Saint-Lazare and Gare de Lyon, the agency created an interactive game booth inviting the public to discover energy-saving solutions in a fun and engaging way.

Passers-by were invited to race in groups of four on fixies connected to a custom-designed and developed video game. The concept was simple and effective: pedal as fast as possible while trying to collect bonuses representing energy-saving actions.