DYSON - NEW AIR WRAP 308C

For the launch of the latest Airwrap, and after two years of silence, Dyson wanted to make a strong comeback and showcase the latest model's improvements.

The agency created a museum-style showroom showcasing Dyson's expertise and the science of hair. Communications focused on the latest Airwrap revolution, supported by a four-day event for a carefully selected guest list: press and influencers, internal teams and "owners".