project name
NIKKOR - CHALLENGE YOU TO THE ROOFTOP
location
Paris
Together with Nikkor, we organised the "Challenge You to the Rooftop" event in a loft with panoramic views over Paris.
The event featured fashion photography, baking with chef Cyril Lignac, lens assembly and disassembly, and social media profile photography workshops.
On the rooftop, participants used Nikkor telephoto lenses to photograph Paris's iconic landmarks. The collaboration with Paris "Se Quema" on the restoration and design of the pastry workshop added a gourmet touch.
Aimed at press and influencers, this event created an immersive, high-profile experience to promote Nikkor lenses.
Key figures
40
invités
320
photos postées sur les réseaux sociaux
3
gâteaux imaginés par Cyril Lignac