IL PATIO CAMPARI

Il Patio Campari: A refreshing setting by L'Alternative

In the crowded Spritz market, Campari wanted to stand out by reaffirming its authenticity and original identity: a bolder taste, timeless elegance, and a chic, sophisticated experience.

L'Alternative therefore created Il Patio Campari, a pop-up showcase hosted throughout the summer on the terrace of the prestigious five-star hotel Le Collectionneur, in the heart of Paris's 8th arrondissement.

Designed as a haven of Italian freshness, Il Patio Campari offered a complete immersion in the Milanese art of living: a sun-drenched red and gold terrace, replanted with orange trees, aromatic herbs and Italian citrus plants.

At the centre, a monumental backlit bar, paying tribute to the iconic bottle, an elegant fountain evoking Italian patios, and a red-hued photo wall to capture every moment.

An immersive setting, perfect for enjoying a Campari Spritz with friends.

From concept to production, L'Alternative brought this project to life alongside the Sowine agency teams, transforming a simple terrace into a premium sensory experience.

A summer venue that became a favourite among Spritz lovers, where Campari broke with convention to become the premium name in Italian aperitivo.