project name
WARNER BROS - THE UNDERWATER POSTER
location
Piscine Pailleron
client
Warner
The aim of this campaign was to immerse French audiences in the film's fantastical marine world and stand out from other cinema posters.
At Pailleron swimming pool in Paris, we designed and created the very first underwater advertising banner. Installing this 495m2 display, secured by over 4 tonnes of ballast, was a logistical challenge requiring 14 hours of work and a team of more than 30 people.
A unique experience that gave Parisians the chance to swim with their favourite hero for a week.
Key figures
4
tonnes de lests
14h
de pose
495m2
de toile