Summer Tour Disney+

Disney+ Summer Tour: The coolest tour of the summer

At a time when summer tends to draw viewers away from their screens, the platform chose to meet them where they were, on holiday.

From July to September, L’Alternative, in partnership with Publicis Media, supported Disney+ in producing a nationwide tour with a unique flavour, combining emotion, indulgence and immersion.

A Disney+ ice cream van toured campsites across southern France before stopping in Paris, beneath the Canopée and at partner media sites, handing out over 6,000 bespoke ice creams created by Enzo and Lily. Each creation was inspired by the platform's flagship series: The Bear, Grey's Anatomy, Ironheart, Vaiana 2, Les Simpson, Deadpool & Wolverine...

Each flavour embodied a world, blending playful references with taste-led storytelling: a "doughnut & blue candyfloss" ice cream for Les Simpson, a "beef sandwich" ice cream for The Bear...

To extend the experience, visitors could capture the moment in photocall booths with immersive sets, themed around each series, including the now iconic Simpsons hedge photocall.

A tour designed as a travelling, eco-friendly experience, easy to dismantle, with support from Marvilla Parks campsites for the southern stops.

A bright, unifying activation, where the joy of the moment met the magic of Disney+, proving that hearts can melt... even away from screens.