Oral B Paddock at GP Explorer

Oral-B Paddock: Dental hygiene in pole position

For the GP Explorer, Oral-B took to the Bugatti circuit at Le Mans with an activation combining motorsport and health. In partnership with Publicis Media, L'Alternative created "The Oral-B Paddock", an immersive 50 m² stand inspired by F1 garages (bodywork, tyres, blue lighting and mechanics' overalls...)

A natural fit with the world of GP Explorer, as the precision engineering and high-tech design of Oral-B iO toothbrushes echo the spirit of the paddock.

Designed as a true "Care Wash" dedicated to smile care, the stand offered a four-step experience: welcome, plaque detection under blue light, dentist-supervised brushing, then a final photo call to capture the moment.

A fun, educational and visually striking experience, successfully combining humour and prevention, performance and enjoyment.

Over 800 visitors stopped by the stand, drawn in by the staging and the teams' warm welcome.

Amid laughter and smiles, Oral-B iO toothbrushes found their place in the world of GP Explorer, where precision and power make all the difference.

A stand praised for its impact, flow and attention to detail, designed and produced by L’Alternative Paris.