PSG - Champions League Final Pop-up

72 hours to bring Paris into the game.

Transforming an empty space into an immersive experience centered on the Champions League Final in just three days—that was the challenge entrusted to L’Alternative at 15 Rue du Louvre.

Design, 3D modeling, approvals, and production followed in rapid succession, resulting in a venue decked out entirely in the colors of Paris Saint-Germain. The setup featured 170 square meters of turf, a basement transformed into a fan zone, monumental visuals, and a striking display showcasing the club’s official kit. Each evening, DJs kept the energy of the match alive.

Working alongside Fanatics and PSG, L’Alternative rallied its teams and partners around a shared goal: to immerse fans in the atmosphere of the final, even before kickoff. A project that combined creativity, agility, and production coordination to fuel the collective passion.