Olivier Giroud et CRIVIT

A collection to be discovered in motion.

In Tourcoing, L’Alternative supported Crivit in the unveiling of a collection co-created with the brand’s new ambassador, Olivier Giroud.

To bring to life the brand’s core philosophy—centered on living better and moving better—the event combined product discovery with physical activity. A bespoke showroom and various interactive activations showcased the collection, followed by a workout session attended by the footballer. A dedicated press session provided an opportunity to delve deeper into the ambitions behind this collaboration.

The day continued into the evening, featuring a DJ set, a screen-printing station, and catering.

By weaving together products, sports, and a convivial atmosphere, L’Alternative brought the partnership to life in a tangible way—creating an experience where guests could discover the collection while truly feeling the energy of the brand.