New Citroën ë-C3 x Zoo de Beauval

A naturally inspired exhibition!

To support the launch of the new Citroën ë-C3, star of a campaign featuring a family of bears, L'Alternative devised an installation as simple as it was unexpected: showcasing the vehicle at the heart of Zoo de Beauval, in an interactive container.

Located at the site entrance, the installation surprises visitors: as they approach, a bear's growl is triggered, sparking curiosity and smiles. A playful sensory experience combining nature, technology and emotion.

Designed to last a year, the installation blends naturally into the zoo environment. Its lighting, controlled by a light sensor, only switches on at dusk, reflecting Citroën's CSR commitment.

A clean, effective display, where the ë-C3 becomes an attraction in its own right, at the heart of exceptional, targeted footfall.