MENNEN - PARIS BASKET BALL

A US-style show created and produced in 10 days for MENNEN x Paris Basketball

When MENNEN and Publicis Sport asked us to create an American-style show for half-time at Paris Basketball vs Cholet, we had ten days. Ten days to design, produce and deliver a show that would electrify the Adidas Arena and announce MENNEN as the team's new shirt partner.

Our response: a burst of intense energy symbolising Mennen's effectiveness

A team of ten breakdancers, two MCs, giant MENNEN flags, a soundtrack by Travis Scott and Leto, and staging designed for maximum impact, with the dancers bursting through a tarpaulin, giant MENNEN T-shirts and, as the climax, a surprise appearance by the Twins, symbolising a partnership between urban culture, sport and style.

A fast-track, meticulously crafted project, delivered in record time.