LAPHROAÏG - INCANDESCENCE 1ST EDITION

For Laphroaïg's first brand event, we had the honour of organising an exceptional gathering, bringing together journalists, influencers and whisky enthusiasts to enjoy Laphroaïg cocktails.

This unique event featured a tasting of no fewer than 1,357 cocktails, offering guests an unforgettable experience.

Over three days, this event generated an impressive 2.7 million views, strengthening the brand's presence among its communities and creating real excitement around its products.

Event highlights included an exclusive press lunch, an evening for influencers, an informal dinner for the public, and a lunch open to all. Each occasion offered a chance to share Laphroaïg's passion and showcase its cocktails in a new light.

This event was an opportunity to celebrate authenticity and the art of cocktail-making, while strengthening Laphroaïg's image as the brand of choice for connoisseurs and curious minds alike.