NEW GENERALI BALLOON LAUNCH

Le Ballon Generali takes flight for the climate

For Generali France, we designed and managed the launch of its new tethered balloon, installed in Parc André-Citroën (Paris 15ᵉ). Following its renewed five-year commitment with Aerophile and the Ville de Paris, the aim was to restore strong visibility to this iconic floating landmark while embedding it in an initiative to raise awareness of climate and health issues.

Our remit covered the overall concept, an event design inspired by international climate expeditions, the event programme and on-site production in partnership with the Eventeam agency teams.

Ultimately, the event gave Generali a powerful platform to reaffirm its responsible and committed positioning, while engaging the media and institutional guests through a visual, immersive experience: a balloon that is no longer just an object, but a message carried across the Paris sky, serving Parisians.